Situation Analysis, Target Market Identification Report Essay

Situation Analysis, Target Market Identification Report - Essay Example This makes them feel more masculine. This report undertakes a comprehensive study of marketing analysis of the luxury wrist watch line of products. It will provide an opportunity to study client’s psychographic needs. This is very vital information as it provides an opportunity for Swatch Group to develop a plan for satisfying customer’s unique needs. A comprehensive analysis report gives information about challenges and opportunities in this market that can be explored by Swatch Group, through its Omega brand, to increase Ladymatic’s market presence. This also helps the company make adjustments on short and long term marketing initiatives and other promotional activities to ensure company resources are utilized in the most cost effective manner. Introduction Ladymatic wrist watch was first released to the market in 1955. Its sales has had a steady growth through the years; only affected by economic slumps experienced in 1970 and 2008. Increased income levels mea nt a higher chunk of its market could afford acquiring this high end device. It was Omega Company’s first brand of self-winding devices for the modern lady; it is also small and light hence the wearer can easily move around having it on. Its design was revolutionized after Swatch Group acquired Omega brand in the late 20th century. Continuous development of this brand as the company responds to consumer needs has led to improved sales. In 2010, the original design was improved by giving it a chic feel to make it more feminine. It was also fitted with a new hand movement with a co-axial escapement. The findings of a market evaluation were that there are several other company brands that pose as a challenge to Omega Ladymatic’s penetration to other markets; at the same time, they are capable of eating into its market. These brands include: Chopard, Citizen, Rolex and Guess. Market intelligence This is developed using three main sources of information: conducting a scruti ny of the company’s internal records and other external sources of information to establish a linkage between marketing initiatives and overall brand performance. Secondly, having a study on market intelligence gives information on changes and developments within the market in terms of consumer tastes and preferences that aid Omega managers plan their marketing drives. Lastly, marketing research is conducted to monitor problems and opportunities within the marketplace; this helps in improving performance after having an understanding of its characteristics. Swatch Group and other major wrist watch manufacturers have weak distribution networks which hinders penetration to new markets. This is according to information received from clients through customer service reports complaining about late deliveries. Market penetration is difficult for smaller manufacturers due to minimal capital might. Huge investment in distribution is needed to attract the right expertise and conduct m arket surveys for a particular market. This however forms a good competitive advantage for bigger industry players like Swatch Group whose Omega brand has remained big on the global scene. The returns on investment (ROI) realised so far has improved its capital base substantially. 1.0 Situational analysis/Current Marketing Mix This gives a brief on both market analysis and

How Shakespeare Presents Helena Essay Example for Free

How Shakespeare Presents Helena Essay Helena is clearly longing for something to make her like Hermia in hope that Demetrius would see some of Hermia in her. She is also jealous of Hermia’s beauty. It also shows us that she is insecure about her own appearance. The audience would’ve felt sorry towards her at this point as she is clearly devastated about Demetrius. A bit more into the play Helena expresses her confusion and betrayal towards Demetrius. â€Å"For ere Demetrius looked on Hermia’s eyne, / He hail’d down oaths that he was only mine. / And when this hail some heat from Hermia felt,/ So he dissolv’d, and showers of oaths did melt. In this metaphor Helena is saying that Demetrius had made so many promises to her like balls of ice (hail stones) but when Hermia came along he made broke them causing Demetrius’s promises to have melted. We feel sympathetic towards Hermia as Demetrius led Helena on, making all of these promises when only later he would break all of them. Desperation is shown when Helena tells Demetrius about Hermia and Lysander’s plan to run away, betraying Hermia in the process. She is so desperate that she betrayed her best friend, Hermia. It was a bit hypocritical of her to betray Hermia and endangering their friendship like that when later on she accuses Hermia of throwing away their friendship when actually Hermia was stating the truth. â€Å"But herein mean I enrich my pain, / To have his slight thither, and back again. † In this quote it shows that Helena has come to the conclusion that Demetrius would never love her. So she would betray her best friend to just be pleased with by Demetrius but this doesn’t seem the case when you read later on in the play that Demetrius gets even more irritated with Helena. Helena is basically saying that even though it would pain her to see Demetrius chasing after Hermia she would still do it. At this moment the audience would’ve felt annoyed and sympathetic. The audience annoyed at Helena because she had ruined her best friend’s plan just to help her in her love life. This would be considered as selfish. However we would be sympathetic towards her as she has completely given up on being loved by Demetrius. However when her wishes are finally granted she doesn’t believe it creating a huge argument: â€Å"Wherefore was I to this keen mockery born? When at your hands did I deserve this scorn? † At this point Helena lets out all the insecurities, anger and sadness she’s ever been feeling. Her life for the last couple of months has been an emotional rollercoaster. â€Å"Is’t not enough, is’t enough, young man, / That I did never, no, nor never can/ Deserve a sweet look from Demetrius’ eye/ But you mu st flout my insufficiency? † The repetition that she uses suggests that she is so angry at Demetrius that she repeats her words; she’s so angry that she cannot think straight. The whole reason she’s angry is that she thinks that they are mocking her as Helena cannot believe anyone could possibly love her as she is so used to being rejected. If Demetrius couldn’t love her, who would? Her low self esteem also appears into her passage and her words. Helena feels confused at how anyone could ever like her and most of all outraged that her friends would mock and make fun of her. The audience feel humoured at this situation as Helena is claiming that Lysander and Demetrius don’t love her when actually they are in love with her to the point of madness. We also feel sorry towards her as she sees herself as a reject. At the end, when the confusion is solved and Helena finally has Demetrius she says some final words. â€Å"So methinks; / And I have found Demetrius, like a jewel, / Mine own, and not mine own. † In this metaphor she compares Demetrius to a jewel like she had been digging for a diamond and had finally found it. It shows how much Helena values Demetrius. At this point she finally realises that Demetrius actually does love her. At this point the udience would be feeling happy for Helena as she’s finally cheerful. However they might think that Demetrius doesn’t actually deserve Helena. In conclusion, Helena is showed as a heartbroken and desperate girl at the beginning then at the end she seems happy. The audience experience a range of emotions towards her, including sympathy, irritation and happiness. At the end of the play, we are likely to feel happy and satisfied because she finally has what she wan ts. Also throughout the whole play she is always depressed, sad or scolding herself.

Benefits Of Developing Conservation Strategies Environmental Sciences Essay

Benefits Of Developing Conservation Strategies Environmental Sciences Essay Increases in the human population and degradation of habitats have caused many species that were formerly common to decline to near extinction. As a result, we have become increasingly involved in attempting to preserve populations of rare or endangered species (Deborah T., 1987). Over the last two decades almost all arguments about nature conservation have involved the issue of biological diversity and ways to preserve it. These discussions culminated in the 1992 Convention on Biological Diversity and its implementation (Glowka L, 1994). The conservation of biodiversity is a vast undertaking, requiring the mobilization of existing data, huge amounts of new information, and the monitoring and management of wildlife on an unprecedented scale (Malcolm L. Hunter, 2007). The biologists are fairly skilled at looking at the big picture, at seeing forests not just trees. They understand that we cannot maintain genetic diversity without maintaining species diversity and that we cannot mainta in species without maintaining without ecosystem diversity (Malcolm L. Hunter, 2007). In addition, the size of a habitat and the number of species it can support are systematically related. Physically larger species and those living at lower latitudes or in forests or oceans are more sensitive to reduction in habitat area (Drakare S, 2006).Therefore, endangered species conservation requires many lines of inquiry to provide the evidence required for a holistic approach to conservation planning (Sutaria D 2009). Conservation biology is reforming around strategic plans that include principles, guidelines, and tools for the purpose of protecting biodiversity (M. E. Soule, 1986). Conservation biology is crisis-oriented and multi-disciplinary, including ecology, social organization, education, and other disciplines outside of biology (F. van Dyke, 2008). Preserving biodiversity is a global priority in strategic conservation plans that are designed to engage public policy and concerns affecting local, regional and global scales of communities, ecosystems, and cultures (Gascon C., 2007). Action plans identify ways of sustaining human well-being, employing natural capital, market capital, and ecosystem services (G. W. Luck, 2003). A strategy, simply defined, is a set of actions that a conservation project implements to reduce threats, capitalize on important opportunities. Examples of strategies include building the capacity of local law enforcement, educating schoolchildren about wildlife, and dev eloping alternative livelihood options such as ecotourism. One could say that the conservation of endangered species to be effective, both biological and social elements of the conservation process must be considered as a basic for minimizing threats (Beasley L. 2007). This essay will discusses about evaluating the conservation costs and benefits of developing conservation strategies focusing on species, then habitats and finally on the resources. Biological species tigers, butterflies, trees, frogs, whales, and so on are integral to nature; they are the players on the stage; species and their interrelationships, including the relationship to people. Many of the closest relationships human beings have established with nature are based on species (IUCN, 2008). There are several strategies that are beneficial for species and human. One of several strategies is the Opportunities for Debt Investment in Environmental Conservation. By combining microfinance lending approaches with performance-based payments for conservation of environmental assets, long-term incentives for environmental conservation and sustainable economic development can be coupled. For example, migratory species like loggerhead and leatherback sea turtles suffer from a suite of human impacts, including harvest of eggs and adults on nesting beaches across many Pacific island nations and mortality from industrial fishing on the high seas. These species are at a cr itical point, it has been estimated that loggerhead turtles may be extinct in 50 years. Some governments have taken steps to minimize impacts on marine turtles by limiting coastal development and regulating fisheries, at some cost to the public and private sectors. Investment in endangered species recovery in low-income countries can deliver local benefits, such as increased opportunities for sustainable harvest, nature-based tourism or other non-turtle related economic activities, as well as monetary and non-monetary dividends back to governments .There are a number of potential advantages with using debt investment as a tool for environmental conservation. The program is aimed directly at improving livelihoods and lending can be targeted at reducing unsustainable resource use, an environmental mortgage program could directly address the alleviation of poverty. In some instances local people are as motivated, or even more motivated than conservationists to protect the animals in th eir homeland, especially when they represent a valuable resource for food or commerce. But for some communities, it comes down to protecting animals that are as much a part of a hostile environment as drought or fire (C. Josh Donlan). As with African villagers expected to protect an elephant herd that continually destroys their crops and leaves them hungry without a means of generating income. For example, when villagers living in or near a game reserve are told by authorities that they cant hunt an animal because it is endangered even as they are struggling with hunger. Although, the African elephants are protected by CITES (Kimbra C, 2010). Habitat change is another cause for animal endangerment. Without a large enough area to breed and hunt, animals have no way to survive. Climate changes also cause risks to animals. With the planets surface warming up, some animals are forced to move to other areas in order to find food and breed. From this problem, the US Fish and Wildlife Service have been promoting the use of habitat conservation plans which allow some loss of endangered species habitat in exchange for activities which minimize and mitigate for the loss. These plans have come under increasing criticism from environmentalists and conservation biologists who argue that the plans are contributing to the continued loss of endangered species habitat. The habitat conservation planning provisions were modeled on an effort to resolve a dispute over protection of habitat for two endangered butterflies on San Bruno Mountain in San Mateo County, CA. The San Bruno plan allowed for the loss of some butterfly habitat in exchange for the permanent protection and management of much of the habitat on the mountain for these species. This paper proposes that mitigation banking of endangered species habitat may provide a useful tool to resolve endangered species conflicts on private lands while concurrently advancing the recovery of endangered species. Mitigation banking would allow landowners seeking a permit to destroy endangered species habitat to mitigate the loss by buying mitigation credits from other private landowners who restore and or protect suitable habitat. Mitigation banking has the potential to increase mitigation alternatives for the regulated community while providing a needed economic incentive for other landowners to restore and protect important habitats. From an ecological perspective, mitigation banking could allow for the exchange of fragmented habitats with little long range viability for habitats that are strategically located and can contribute to species recovery (Robert B., 1999). Thi s is a strategy in US to preserve habitat for species conservation. Another exam is in the South East Asia. The strategy habitat conservation is under Mekong Wetlands Conservation and Sustainable Use Program, Floodplain and wetland areas which are flooded part of the year or which expand greatly in area during the flood season can produce much far more aquatic resources than permanent water bodies of the same size, such as lakes and reservoirs. In fact, according to Ringler and Xai (2006) natural wetlands are amongst the most productive ecosystems in existence and the benefits from wetland products are often considerably higher per unit area than from other land uses. The benefits in terms of the regional fishery and other aquatic resources have already been considered and identified as huge, but wetlands also provide a wide range of additional ecological goods and natural services as specified. These include physical benefits such as natural flood storage and flood attenuation, imp roved water quality through pollution control and waste dilution, habitat provision for resident and migratory species and the maintenance of important biochemical equilibrium. For these and other related reasons, the economic benefits generated by wetlands and the economic costs associated their degradation or loss are usually unknown and omitted in project and policy analysis. As a result, the potential of wetlands to be used as contributors to economic growth, income generating activities and as sources of goods and services has been underestimated in many parts of the world resulting in the loss of valuable species, services, and livelihoods. The strategy can help a diversity of wildlife habitats to be successfully developed on restored or constructed wetland sites because ecosystem function can be restored to degraded or impacted wetland areas. Restoration can rapidly establish a stable biological community, including invertebrates and soil microorganisms. A good cover of fast- growing annual, as well as perennial, vegetation can be established within the first year. Within three years, a wetland restoration effort can produce a diverse community of desired plants and animals. In addition, constructed wetlands can be very effective in improving water quality in downstream waters. Constructed wetlands are effective in removing or stabilizing sediments, metals, and organic contaminants. However, although constructed wetlands may function as sediment retention systems, excessive amounts of sediment can reduce function over time. In addition, contaminants immobilized in upstream sediments are not eliminated by downstream constructed wetlands. These contaminants remain in place unless they are removed using a separate remediation technology, such as phytoremediation or physical removal (Ken W.) However, the World Conservation Strategy was aimed at policy-makers, development practitioners and conservationists. It defined conservation in human terms as the management of human use of the biosphere so that it may yield the greatest sustainable benefit to present generations while maintaining its potential to meet the needs and aspirations of future generations. For development to be sustainable it must take account of the social and ecological factors as well as economic ones: of the living and non-living resource base and of the long-term as well as the short-term advantages and disadvantages of alternative actions(Seema P). The World Conservation Strategy (1980) is intended to stimulation more focused approach to the management of living resources and to provide policy guidance on how this can be carried out. The aim of the World Conservation Strategy is to achieve the three main objectives of living resource conservation: a. to maintain essential ecological processes and life-support systems (such as soil regeneration and protection, the recycling of nutrients and the cleansing of waters), on which human survival and development depend; b. to preserve genetic diversity (the range of genetic material found in the worlds organisms), on which depend the functioning of many of the above processes and life-support systems, the breeding programs necessary for the protection and improvement of cultivated plants, domesticated animals and microorganisms, as well as much scientific and medical advance, technical innovation, and the security of the many industries that use living resources. c. to ensure the sustainable utilization of species and ecosystems (notably fish and other wildlife, forests and grazing lands), which support millions of rural communities as well as major industries (world resource strategic). Although, the WCS emphasized the integration of environment and conservation values/concerns into the development process. In addition, caring for the earth: A Strategy for Sustainable Living elaborated the Brundtland theme, integrating environmental/conservation, social and economic imperatives and elaborating principles for their practical integration (Barry Dalal-Clayton, 2002). In the other hand the WCS The World Conservation Strategy was frequently criticised for being concerned mainly with ecological sustainability rather than sustainable development( Barbier, 1987). distinguishes two strands of debate at this time about economic development: one focusing on basic needs with emphasis on helping the poor; the other stressing that real development was impossible without consideration of the environment and without taking into account local social and cultural values and enabling stakeholder participation (Barry Dalal-Clayton, 2002). Even nowadays, it is understood that the conservation strategy is the foundation necessary to be indispensable, if mankind has to have the well-being and security forever. But while we are awarding of the importance and necessity of these biological resources, one of the things facing humanity across the world and is becoming increasingly serious is the loss of biodiversity. Especially in tropical regions which are rich source of this important natural resource. The conservation strategy should combine both biological and economical, as the Opportunities for Debt Investment in Environmental Conservation which bring debt and conservation turtle together. This way not only protect the species but also help the raise revenue in community where they protect the species for sustainable.

Antitrust Summary :: Film Review

Antitrust   Ã‚  Ã‚  Ã‚  Ã‚  The movie Antitrust is a movie that does what many technology based movies do today. It exposes the truth about what we can really do with our increasingly advancing technology and how it can affect our lives immensely. In the story of Antitrust the plot evolves around what is called S.Y.N.A.P.S.E., which represents what will â€Å"Transform the way people communicate.† This new form of communication, due to S.Y.N.A.P.S.E., will be the first satellite delivered global communications system that links simultaneously every communication device in the world. The film addresses various sociological issues and deals with topics relevant to today’s society. The main character, Milo, is an idealistic young computer genius with an artist girlfriend and a bright future. He and his friend, Teddy fantasize about launching a start-up company when he’s recruited by NURV (Never Underestimate Radical Vision), a multi-billion dollar corporation, run by his professional hero, Gary Winston. Winston takes a personal interest in Milo. Little to Milo’s knowledge, Winston has ulterior motives. He needs his brilliance to stay ahead of the field in the race for convergence. â€Å"There is no second place,† Winston implants in his employees as a motivator. For Milo it’s a dream come true, a chance to become a legend in his own right. It’s hard to disappoint Teddy, but their offer is too good to refuse. With a talented new colleague, Milo is soon caught up in the exciting challenge of realizing Winston’s vision. Winston is an inspired mentor and no problem remains unsolved for long, but new developments are brought to Milo with such speed and frequency, he begins to doubt their source.

Classmates and Influences

Do you agree or disagree with the following statement? Classmates are a more important influence than parents on a child’s success in school. Use specific reasons and examples to support your answer. I can not completely agree with the statement that classmates are a more important influence than parents on a child's success in school. In this essay I will first focus on the reasons why I agree with this statement and then list a few points why from my opinion in some cases is not true.From the one side, classmates have a significant influence on child's behavior and his or her success in school. First of all, children spend much time at school. Classmates have many things in common such as age, interests, homework and classes after all. So, they discuss their impressions about a new teacher, solve problems together, learn their homework, gain new knowledge and experience and even make their own discoveries. Sharing all these makes them closer. Some of them become friends and they spend after-school time together.In addition friends tend to copy each other's habits and manners. For instance, my little sister became friends with the girl who did not have good grades at school at that time. It does not mean she could not have better grades; she just had many friends who did not care about their grades. So, when they started to spend their time together and share their interests, girl's grades improved. They did their homework together, shared their dreams and exciting moments. From this point I must agree that classmates can change child’s attitude towards school.From the other side, parents have a great influence on children' success in school too. For example if parents show an interest in their child's progress and talk to him or her about the importance of learning I think their child will listen to them and do his or her best. Personally, I believe that relationships between parents and a child play an essential role in child's success in schoo l. If these relationships are close and wholehearted I am sure that parents should not be afraid of bad influence from the outside.

Elian Gonzalez essays

Elian Gonzalez essays It seems as if the last five months has been an update of the latest news and developments in the story of the most famous six year old, Elian Gonzalez. To date, I must admit that I have been somewhat biased and inconsiderate by not paying attention to the most recent developments because of the simple fact that I believed from the beginning that the boy should be returned to his biological father, Juan Miguel Gonzalez. With the timing of this assignment it has given me an opportunity to get caught up on all the facts of the Elian Gonzalez case and I'm glad I have taken this opportunity to do some reading of the last couple of reports by Newsweek. It also ties in well with a sociologist/theorist that we have been discussing in class by the name Baumgartner and the idea of "Social Control from Below". The idea of social control from below is one that we as humans come across day-in and day-out. Some of the factors that we come across in social control from below are the idea that this concept deals with the powerful and the powerless, the powerful can use physical discipline to control the powerless, the powerful can control social resources to control the powerless, and the powerless don't suspend their right to moral justice. These are just a few of the ideas that factor into social control from below, but if you look into them a little deeper you can understand why I would say that we as humans deal with this idea on a daily basis. In the case of Elian Gonzalez and his father's attempt to regain custody, this concept of powerful versus powerless runs a whole lot deeper than just these two. The idea of the powerful versus the powerless plays a major role in this idea of social control from below. The circumstances don't change either when looking at the Gonzalez case. It seems as if these "subordinates" and "elites" were the major players from the beginning and still continue to be the major players to this day. If you had to put a...